@DiegoSanchez I don’t think there is any hard and fast rule. The last time was circa 2011. It was contentious because some folks had accumulated a lot of “old style” kit - not to mention the very understandable differences of taste.DiegoSanchez said:Speaking of kits. Usually how long does a design last for our team? Will there be a post-covid kit in 2021 or 2022?
I feel like this jersey has almost come full circle in being so wild that it's almost high fashion now.Mark Taylor said:Never disappoints !
This is brilliant! The ad cost can dynamically go up when the rider is off the front creating a real-time auction for advertisers and incentive for teams to get in breaks.David Yang said:New idea: Green screen kits. Advertisers will bid on targeted placements much like on the web/social media, based on viewer intent signals and location data. There can be "takeovers" and special ad units. It'll be great, just like how internet advertising is great. You'll see Amazon retargeting you about the water filters you left in your cart and forgot about. Or maybe you talked about getting some new foam rollers with a friend on IG and suddenly Performance is advertising a sale on foam rollers on Froomedog's jersey as he's attacking up a mountain (the last 20 minutes of the race will be considered a premium placement with the finish ).
If that was the case I never would have purchased Mapei grout, have been introduced to Rapha + Palace eyeburner or tried to identify the 100,000 sponsors on the Androni Giocattoli jersey.David Yang said:New idea: Green screen kits. Advertisers will bid on targeted placements much like on the web/social media, based on viewer intent signals and location data. There can be "takeovers" and special ad units. It'll be great, just like how internet advertising is great. You'll see Amazon retargeting you about the water filters you left in your cart and forgot about. Or maybe you talked about getting some new foam rollers with a friend on IG and suddenly Performance is advertising a sale on foam rollers on Froomedog's jersey as he's attacking up a mountain (the last 20 minutes of the race will be considered a premium placement with the finish ).
would be an improvement on the GFNY kit....Also what would the CRCA Cat3 Pro teams do? Ride around in hi-viz blank jerseys hoping someone walking by will be wearing AR glasses which will insert an ad for colon cancer screening or lubricated catheters, so the team can earn their $0.0001 on that ad delivery?
Overall doesn’t seem like a crazy kit, though knowing the context is pretty cool.
Somehow, methinks they came up with the design first and then tried to spin it. There is no 'compliance' they have to worry about. And they'll forget this the moment they have extra cash from a late-on-the-scene sponsor who can come in and do another Giro special.DiegoSanchez said:
The most compliant kit ever. They even left the measure lines to prove it.Love the attitude in this team.
