Oct 12, 2021 at 05:15 PM
Also, quick note, Ellen Noble turns out is a remarkably good race commenter.
um double checking -- Rainey seemed to have moved to Nov 20 -- if so, this changes the calender quite a bit, because the Rad Festival would be in play.Is the Rainey Park date confirmed? That's the same date as the last PP race...
Kind of thinking this is a bad sign.eloy said:Walmart is now title sponsor of the 2022 cyclocross world championships
https://www.velonews.com/news/cyclocross/walmart-is-now-title-sponsor-of-the-2022-cyclocross-world-championships/?utm_source=velonews&utm_medium=facebook&utm_campaign=dd416e94-4b49-4c6e-a245-b3a253f895b2
I agree.eloy said:JP, What cycling needs is more sponsors that are not bicycle related to get involved, that they see value on cycling is good. The bigger they are the better.
Instead of Rapha/Canyon, what cycling needs is more Mercedes Benz, Coca Cola, Google, Motorola, Walmart, Apple, etc...
Lance Armstrong. He single handedly destroyed cycling's market value for these larger brands.
It's possible but it feels a bit simplistic to me. While Armstrong was pretty bad, the major sports in the US have had long had doping and domestic abuse problems for years and seems to have resulted in no mass exodus of sponsors.eloy said:I don't understand why these companies barely seem to have a toehold in US professional cycling.Lance Armstrong. He single handedly destroyed cycling's market value for these larger brands.
Perhaps this no longer belongs in the cyclocross thread.mugwump said:While Armstrong was pretty bad, the major sports in the US have had long had doping and domestic abuse problems for years and seems to have resulted in no mass exodus of sponsors.
Even during Armstrong's feel-good era, he didn't really seem to bring in sponsors--I mean there was a Subway (sandwich shop) team on the national stage which was sponsored by a regional office, not part of the national advertising effort.
I think single-handed is accurate. don't forget that MF had this whole' cancer survivor hero' livestrong foundation that made him a household name beyond the sport of cycling...eloy said:ok, take away single handedly, is just that he is the summon of the debacle.




