I just dropped a deuce on their Facebook page. I encourage all of you to do the same. what a bunch of ass clowns.

f with calgarians!!!!!

Seriously. If you ever needed another reason to hate specialized. They are the worst. Too bad I like their shoes.

anyone with knowledge of canadian trademark law care to educate us?

They seem to be taking the position that this is necessary to protect the continuing integrity of the trademark.  Not sure if that squares with Canadian trademark law, but it's a PR disaster under any body of law.  Here's a thought: if you're worried about protecting your IP, maybe don't trademark terms that are iconic in your line of trade for reasons which have nothing to do with your company.

And BTW, I have a feeling that the real target of this suit is those "Roubaix" wheels being custom made by the shop.  I wouldn't be surprised to learn that the Big S either is, or is planning to, sell some Roubaix wheels, and wants to clear this guy out of the way (either as a potential future Troll, or for other IP/marketing reasons).

Its "cafe Roubaix" wheels. . .not Roubaix wheels
On Dec 7, 2013 7:08 PM, "Joaquin" <

Same difference to the brand sensitive types at the Big S.

Wonder why Fuji didn't sue Specialized for using Roubaix.  they've had it as a model name for years before S borrowed it.

Because fuji wasnt asshat enough to try to take on a worldwide trademark on
the name of a town
On Dec 7, 2013 9:00 PM, "mugwump" <

You gotta check out their Facebook; it's like the last portapotty at Woodstock after a three-day CX race in August...

I wish I could take this on pro-bono. If only I were licensed in Canada. I don't think Specialized has a leg to stand on and it would be worth it to file a suit to invalidate the TM. A quick read of the following http://www.smart-biggar.com/en/articles_detail.cfm?news_id=457 would indicate that the TM can be invalidated with the necessary evidence. On the home front, I may oppose every trademark registration filing of Specialized for sport. Half of the registrations in general probably wouldn't go through if there was any reasonable opposition.

Check my facebook page....I think the last post referencing fuji may be
correct
On Dec 8, 2013 12:28 AM, "Craig Zolan" <

Turns outs Fugi still owns Roubaix TM but maybe it's licensed to S?

Myles said:

Because fuji wasnt asshat enough to try to take on a worldwide trademark on the name of a town On Dec 7, 2013 9:00 PM, "mugwump" <

Wrong country
On Dec 8, 2013 9:48 AM, "Jeff Owens" <

USPTO database has last listed owner as ASI, Fuji's parent company.

Heh:

http://tsdr.uspto.gov/documentviewer?caseId=sn74079612&docId=UNC20080104091159#docIndex=4&page=16

I seem to recall something about specialized rear suspension link. I think
is a successful week patented any design that had a pivot located above the
drop out. Which basically meant all of them. Fuji may have made a deal
On Dec 8, 2013 10:44 AM, "Jeff Owens" <

Maybe Specialized is licensing the name from Fuji. That could explain their sensitivity to use of the name by other parties (except not really).

I don't know that fuji owns the trademark in canada.

I was thinking that the Specialized Langster Pro was a probable track bike for me next year, but not anymore.

I LOL'd when I got to the end of the article and read the guy is making Roubaix wheels. Talk about burying the lede. Yeah, PR disaster for the brain trust at Specialized, but that dude's either clueless or a pretty gnarly risk taker. As the smooth-talking PR fella said, it would only have taken a simple trademark search to avoid all this.

Canadian serving in Afghanistan= risk taker.

Wheels say "cafe roubaix"...not roubaix. If spec said "don't sell
roubaix wheels" id get it. But they aren't yet. Just telling him to
change the name of the store
On Dec 8, 2013 12:25 PM, "Jeffrey White" <

https://www.youtube.com/watch?v=4eCRMOBOqpU&amp;feature=youtube_gdata_player
On Dec 8, 2013 12:25 PM, "Jeffrey White" <

The trademark isn't for wheels or bike shops; it is explicitly for bikes, and accessories; enumerated specifically as handlebars, front fork and tires...

Ha, good ole Pelkey:

http://redkiteprayer.com/category/mind/

Let's all start making Cafe Zipp wheels and see how we do. Flamecrest Edition. With divots, not dimples. I'm out and about. Can a brother get a Coming to America YouTube assist, please?

You know that thing where you act like a huge dick full of righteous indignation and legal rights?

except it turns out its not even your trademark.

yeah...that thing

http://www.bicycleretailer.com/north-america/2013/12/09/asi-says-calgary-bike-shop-can-use-roubaix-name#.UqccXqdOk-o